Square Card Product Launch | Square

Square Card is a revolutionary product. Not only is it a customizable business debit card, it's also the only card linked directly to a Square seller's balance—giving the seller instant access to their profits. We teamed up with illustrator Christopher DeLorenzo to tell the story of Square Card, define the look and feel for our new offering, and introduce our sellers to the newest way to manage their cashflow. We came up with the idea to use the signature on the card as the concept for the entire campaign. As a special nod to our roots, the first ever Square seller, Cheri Mims of Lilybelle Flowers, agreed to be our featured business to help bring this campaign to life. Since Square Card launched in 2019, it has paved the way for connected debit cards to be ubiquitous across the payments industry.

Role: ACD/Copywriter

Art Direction: Andrea Stadelman

Illustrator: Christopher DeLorenzo

Animation House: Moving Colour LA

Producer: Julie Mastalerz