Don’t Fence Me In | Travel Nevada
Nevada is best known for its infamous city, Las Vegas. Our challenge was to change perceptions of the state by showcasing the vast landscapes and unexpected experiences that lie outside of the strip. We filmed in over 10 locations in 7 days to keep the budget tight. In a pinch me moment, Nevada natives The Killers agreed to cover a cowboy classic at no cost. The campaign used the song to invite visitors to "come sing along" and have the time of their lives.
Role: Copywriter
Agency: Y&R:CA
CCO: Joe Kayser
Art Director: Lindsey Butterwick
Director: Brendan Malloy
Producer: Jeremy Summer
Commercials
Password: Nevada
Part of this brief was to come up with a new tagline for the state of Nevada. I was tasked with writing the brand mantra to sell in the line.