TV Campaign | Blue Diamond Almond Breeze

There was a time when nut milk was a new concept for the American consumer. Y&R won the Blue Diamond Almond business with the “Get your good going” concept. Part two of the national campaign was re-introducing Almond Breeze and launching Almond Breeze Iced Coffee. We came up with the charming town of Breezeville as a nod to Americana nostalgia. We worked with a world renowned UK animation house to bring our little town to life. Through our town milkman and his fluffy companion, the campaign successfully launched the products and put Blue Diamond Almonds at the top of the almond milk battle in grocery stores.

Role: Creative lead, concept, script, collateral

CCO: Joe Kayser

Art Director: Lindsay Beek

Producer: Jeremy Summer